it’s that small ideas can be big.” – Ben Silbermann

SpiderWorks is almost 20 years old, and I still remember the budding days of our agency, a small team fueled by our passion for digital marketing. Over dataset the decades, our commitment and expertise have helped transform businesses across India by unlocking their full potential to reach their digital goals. Today, I am beyond proud to share a significant milestone in our journey, SpiderWorks has officially achieved the ‘Google Premier Partner’ status!

I am Tony M John, the CEO ofand this achievement reflects our team’s dedication, expertise, and our client’s trust in us. The Google Premier Partner status signifies that we now belong to the top 3% of companies and agencies in the nation. But how does this help our clients? Throughout this blog, let us look at how this achievement can be beneficial for us as well as our clients.

What is Google Premier Partner Status?

Google’s Premier Partner status is only awarded to the most proficient and high-performing digital marketing agencies and companies. The key factors that determine the members of the Premier Partner Program, according to Google, are:

Client Growth: The 7 technologies poised to thrive after covid  capability of the agency/company to help its clients grow. This parameter is measured by the year-over-year ad spend growth among the existing ad clients.

Client Onboarding: The competence and expertise of the agency/company to acquire new clients. This factor is measured by their yearly ad spend growth and the ad spend of first-time Google Ads users.

Client Retention: The database d ability of the company/agency to maintain client business. This is measured by the percentage of clients with active Google Ads spend who stay with the agency year after year.

Diverse Experience: The agency/company’s proficiency to invest in a variety of products that are non-search in nature and this is measured by the percentage of ad spend on platforms like YouTube, Display, Video 360, Apps, and Shopping each year.