It seems Web Content for SEO simple, but many copywriters put pen to paper, or finger to keyboard, before considering who they’re trying to reach. Before writing your web content, ask yourself these questions: Who is my primary audience? What about a secondary audience that can influence and inform my core audience?
For example, if you’re creating a website for a law firm, your primary sms gateway norway audience might be existing clients. However, your secondary audience is much broader and could include other lawyers, legal journalists, or anyone who might need your services in the future. You’ll need to ensure your content is accessible and interesting to all of these audiences. What kinds of questions might these groups ask about a particular topic? What kind of information do they need?
Follows the “inverted pyramid” model
Web readers have short attention spans: they’ll decide if your site has the always new ideas information they need in seconds. Structure your content like a pyramid or inverted cone. The most important messages go at the top of the page. Then, gradually drill down to more specific supporting information. End with tangential details.
Write short, simple sentences
Long sentences are for Charles Dickens: the short attention span of today’s reader demands sentences of 35 words or less. Focus on using nouns and verbs; adverbs and adjectives should be used sparingly. Also, don’t try to impress your readers with words like “equanimity” or “obfuscate” when you can use simpler words like “soothe” or “confuse.”
Keep your voice active
Use active verbs instead of passive ones, and specify the subject of the sentence. For example, instead of writing “A coffee was ordered,” write “The man ordered a coffee.” Instead of saying “The products can be ordered on our website,” say “You can awb directory order products on our website.”
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Show, don’t tell
Don’t limit your content to generalities and high-level statements. Specific, real-world examples help your readers better understand and visualize your messages. For example, in these two statements:
“This is the best dog toy money can buy.”
“We Web Content for SEO make dog toy bones made from durable, 100% natural rubber, specially designed to resist punctures and tears from even the most dedicated chewers.”
Which version gives you a clearer idea of the type of toy you’re buying? In the second description, with specific details, you show your readers the dog bone instead of telling them about it.