The 5W method is based on five simple questions: who, what, where, when, why. They allow you to understand the audience. Defining the target audience using to identify your target the 5W method is as follows:
- who. The first step is to understand phone number library who the target audience is. Who is the potential client and what characteristics are typical for them. These can be certain age groups, hobbies, habits, to identify your target work and other parameters;
- what. Here we find out what the target audience is looking for and expecting from the product, what needs it is trying to cover and what can attract them to the brand or product;
- where (where). This is the definition of the territory, that is, where the target audience is usually located, in what places they gather and where they look for information. These can be areas, social networks, stores, events or other places;
- when. Determining the time when the target audience is most active or influenced and what time factors can influence their decisions and behavior. Understanding time aspects helps to optimally plan marketing campaigns and promotions;
- why (why). In conclusion, you need to determine why the target audience is interested in the product or service and what motives drive them.
How to conduct target audience segmentation
Once the target audience of a business has been identified, it is necessary to divide it into narrower segments in order to focus marketing ability to detect changes in website efforts on specific groups. Several ways of segmentation are:
- demographic. Dividing to identify your target an audience by parameters such as age, gender, income, education, and location. For example, an audience can be divided into age groups or geographic regions;
- psychosocial. Segmentation of the audience by psychological and social characteristics, such as interests, values, lifestyle and character;
- behavioral. Segmenting the audience based on purchasing behavior and preferences, taking into account data on previous purchases, purchase frequency, and preferred brands. For example, the audience can be segmented by online purchases or preferred product categories.
How to Conduct an In-Depth Analysis of Your Target Audience
Developing a target audience portrait is a key stage in developing a marketing strategy, requiring close attention and analytical skills. The entire further marketing strategy depends on the depth of the client portrait development. You can determine the target audience of the project using expert methods in the following ways:
- data collection and analysis. You need jiangsu mobile phone number list to find as much data as possible from different sources and try to analyze it in such a way that you can identify the main characteristics and patterns of behavior;
- Identifying needs, fears and pain points. Knowing what customers want, what they fear and what problems they face is the key to their hearts. If you solve your customers’ problems, you will never have to sell. They will buy themselves;
- clarifying motivation and goals. Understanding these aspects makes it possible to competently adapt to the decision-making method;
- creating an emotional connection. This can be done by describing in detail what positive emotions a person experiences at each stage of interaction with the company. At the same time, you need to try to build a positive emotional connection everywhere.
Example of a target audience portrait
Alexander, 45, male, average income, lives in the center of a large city with a population of over a million. He is interested in active recreation, technology, financial issues and cars. His goals are to ensure a comfortable life for himself and his family, maintain financial stability and enjoy his hobbies. He is looking for quality products and services related to technology, cars and investments, strives to save time and make everyday life more convenient. His audience includes adult middle-aged men with a moderate income, living in suburban areas of large cities and interested in technology, financial issues and a comfortable lifestyle.