Even if you’ve used each of the 10,000 queries mentioned above and examined every single backlink profile of your competitors, there’s still a treasure trove of backlink opportunities for you to discover.
The best part? You don’t even have to work super hard to find these opportunities.
Most industries have websites that compile lists of the best [blank]. For example, the best blogs, best publications, or even the best companies in that industry (topseos.com, anyone?).
If you do it right, these blogs and publications can become linking opportunities for you. Just focus on two “simple” things: the content and the offer .
First, here’s how to find the right list.
How to create a list of link opportunities
Finding these blogs isn’t a gambling database india difficult task. You just need to be creative and logical in your searches.
You can also use a keyword research tool if you are having trouble finding these lists.
Don’t just stop at one list. Combine them all and remove duplicates to get a truly comprehensive list of link potential.
How to qualify link prospects
Once you think you have enough link prospects (you will never have enough) and have entered them into a spreadsheet, you should evaluate develop a sense of adventure the quality of your prospects .
You should also consider whether these prospects align with your available, linkable assets .
Knowing the difference between a good and a bad potential link is necessary before pursuing a link suggestion.
Search for keyword occurrences
Start by determining the relevance of your link prospects by looking for keyword occurrences in specific page elements. These elements include:
URL of the page
title
<h1>
If your market/industry keywords + keywords that define the link opportunity appear in one or more of these elements, then that is usually a positive sign of relevance.
For example, if you’re looking for resource pages, it’s a good sign if the keyword “resource” appears in the URL/title or <h1> of the page. Once you’ve determined relevance, set these pages aside for manual review later.
Key figures to track
With Google stopping updating PageRank and the rise of third-party tools that have their own metrics, it can be quite difficult for link builders to choose which metrics to track.
Here is a brief introduction to some of the important metrics to track:
Domain Authority (DA)
This Moz metric is calculated by considering several factors such as referring domains, total number of links, MozRank, and numerous others. Generally speaking, the higher a website’s domain authority, the better its chances of ranking well.
Page Authority (PA)
Similar to domain authority, page b2c fax authority is the ranking strength of an individual page.
You can see a website’s PA and DA by installing MozBar or through Open Site Explorer—or by checking the site in SEOptimer.