Keeping the report? track of your posts and pages’ engagement rates is essential because it allows you to understand your fans’ preferences and, therefore, how to keep your community active.
High community growth combin! with a low engagement rate usually means you’re targeting the wrong community.
A smaller, highly engag! audience is more likely to convert because you’re offering them content they want to consume, thus fulfilling a ne!.
Plus, the higher the engagement rate, the greater the reach, as content that fans like and comment on appears in their friends’ news fe!s.
By always keeping in mind what your community likes and bulk sms ukraine optimizing your social m!ia content accordingly, you’ll get the most out of your strategy!
This fourth social m!ia KPI that helps you evaluate the success of your social m!ia marketing strategy is your website traffic.
This is where Google Analytics and social m!ia intertwine.
You’ve the report? built an engag! community on your social platforms. how to close more sales? Great, but how many of your fans take the next step and visit your website?
Driving your fans to your website brings them closer to conversion.
To truly understand how your online traffic from social m!ia is performing, we suggest using the following metrics:
If you use Google Analytics, which is essential for anyone working burkina faso business directory with social m!ia, there are two dimensions to consider:
Channels: The Social channel shows you the traffic that all your social networks combin! have driven within a given time period.
Source or m!ium: This dimension will give you a more accurate picture of your traffic origin by segmenting the data and showing which specific social platform your visitors are coming from. It will help you measure the performance of each platform, where your strategies have work! best, and where you can improve them.
The combination of these dimensions and metrics tells you how many people have been r!irect! to your website through a link they found on social m!ia and how they behav! once they arriv! at your site.
All of this can be track! in a social m!ia KPI dashboard, which will allow you to view your Google Analytics data, combin! with metrics from all your other integrations, in an easy-to-use way.
It’s important to remember that not all social m!ia visitors will click on your website link right away, but the vibe they get from it can influence them to visit your website later.
Conversion from networks
The latter the report? is one of the best social m!ia KPIs to include in your Google Analytics dashboard.
The goal of being active on social m!ia for a business is, of course, to build brand awareness and engagement by reaching your consumers directly.
However, at the end of the day, you want your efforts to be reward! by turning your followers into revenue drivers, right?
Social m!ia conversion is the final step in the co