How to Create an Automatic How to launch a webinar funnel in messengers, warm up clients and achieve a 35% conversion rate? We will tell you how messenger marketers from the digital agency Townsend manage to regularly attract potential students to webinars and collect applications for training at an online university.
Content
About the company
Objectives and goals
What was done
Analytics and results
About the company
Townsend is a marketing agency that helps netherlands whatsapp data set up work with clients in messengers and CRM: increase the number of applications and sales, collect clients into a single database and automate sales.
Objectives and goals How to Create an Automatic
The Marketing Academy MAED approached the Townsend agency. The task: to set up an automatic funnel in Telegram and VKontakte to attract clients to marketing courses.
What was done
Townsend specialists set up funnels and features of telegram bots based on the chatbot designer in Chat2Desk. This is a scenario story similar to email funnels, only in messengers. The work consisted of seven stages, which we will discuss below.
1. Attracted clients to messengers
At the first stage, you need to attract as list of us mobile phone numbers users as possible to messengers. To work with them there.
Townsend experts have compiled a map of all possible traffic sources:
after registering for the webinar from the “Thank you” page;
landing pages for specific courses;
from email newsletter.
Townsend used different lead magnets for each category of users.
For cold clients, educational and entertaining content was used: quizzes, tests, webinars. Here it is important to show expertise, and not to immediately lead to sales.