This allowed us to avoid sending emails to irrelevant contacts and focus on the audience most likely to respond to the email in English.
WARM Framework:
The WARM Framework provides a structured approach to achieving business goals in every email campaign. We followed these principles:
- Well-defined – clarity of goals. Each campaign had a specific goal: to set cambodia mobile database up calls, sign deals, or assess customer needs. Example: schedule 5 calls with defense industry representatives during the month.
- Achievable – realistic. We took into account the initial level of trust in cold emails and adjusted expectations, focusing on a gradual increase in interaction. A realistic approach reduced the risk of audience burnout.
- Reciprocal – mutual benefit. Each email contained something useful: a free analysis, a technology demonstration, or additional materials. This created additional motivation for recipients to respond.
- Meaningful – significance. We aligned the purpose of each letter with the clients’ long-term business goals. For example, we emphasized long-term cooperation and a stable flow of services.
Practical tips for developing a cold outreach strategy:
- Identify key customer pain points. Learn what exactly prevents them from succeeding and offer solutions to these problems.
- Create an adaptive strategy. Use testing results to continuously improve your Value Proposition and ICP.
- Personalize each contact. Include information about the company, its current challenges or industry trends, and how you will conduct email marketing.
The combination of Value Proposition, ICP and WARM Framework allowed:
- Achieve high email opening rates.
- Increase response rates with personalized offers.
- Ensure mutually beneficial communication with customers.
These elements have become the foundation for effective cold outreach, and their proper application has been shown to have a significant impact on campaign results. Later in this article on email marketing, we will look at how these principles have been integrated into specific industries.
SalesAR’s approach to finding and verifying contacts for email marketing
The effectiveness of cold email marketing largely depends on how well your audience is defined and how well the contacts in your database are verified. Our strategy included 3 key stages that allowed us to create the list provider most accurate and valid contact database, ensuring high deliverability and relevance of mailings.
Audience segmentation: how to find “your” customer
The first and most important step was audience segmentation. To do this, we used an phone number data approach based on the Ideal Customer Profile, which included:
- Industry and company size. We focused on organizations that fit our ICP, such as medium-sized and large enterprises from specific industries.
- Decision-making positions. The focus was on senior-level managers, such as CEOs, CTOs, or heads of procurement.
- Geographic location. Lead generation required identifying key regions where potential clients operate.