Because JavaScript runs in a web browser, and Google didn’t originally use a browser to crawl pages, Google didn’t run JavaScript.
Therefore, any part of the page rendered in JavaScript would not be seen by Google.
And while Google has advanced and now runs JavaScript, most of the tools SEOs use to gain insight into backlinks don’t.
Because our tools are blind, we SEOs and webmasters are also blind.
How does Google treat JavaScript backlinks?
Like any other backlink. Here’s crypto currency database Google’s confirmation:
There is one small hurdle to be aware of, and it has to do with timing.
If you dynamically add the rel=”nofollow” snippet and this happens after Googlebot has indexed your JavaScript, then it will index this link as a dofollow link.
That makes sense. Changing the page after Googlebot arrives and expecting Googlebot to pick up those changes is silly.
That’s all great…but why should I care about JavaScript backlinks?
If you read the SEOptimer blog, you customer lifecycle-based audiences are probably interested in backlinks.
So, that’s it.
I bet you definitely know that your backlink profile is one of Google’s top 3 ranking factors .
We have already covered the reasons for a clean backlink profile , but to summarize:
- Poor visibility of impairs your ability to maintain a clean backlink profile. If you can’t see all the links pointing to your website, you won’t know which links to disavow, and your ability to counteract negative SEO is weaker.
- Likewise, since Google can see , it’s likely they’ll be used in evaluating link-based penalties. If you can’t see , you have no way to fight a penalty based on bad
- Knowing who has linked to your site provides you with a valuable opportunity to nurture a relationship. A lack of means you’re missing this opportunity.
- Google uses internal links to understand your website’s architecture. Understanding your website’s internal will give you a better understanding of how Google perceives your website’s architecture.
If you’re ignoring and you notice your rankings, traffic, and revenue dropping, it might be because you’re being attacked by JavaScript backlinks, which most SEO tools don’t report on.
Is it beneficial to create or have JavaScript backlinks?
Yes. Since Google treats all links clean email pointing to a page as backlinks, regardless of whether they come from HTML or JavaScript, it’s good to have JavaScript backlinks.