The latter is important, because it is about the realization that governments also have to ‘sell’ unpopular things like taxes. That is a unique dynamic that differs fundamentally from commercial organizations.
Their main message: conversation is not a sympathetic fringe phenomenon but a central guideline. It must be felt throughout your entire organization. Good communication is therefore not about implementing technological changes, but about the extent to which a government knows how to collaborate internally.
From house style to style of the houseBetteke van Ruler
Betteke van Ruler places all of the above about digital dialogue in a context of changing government communication. In 1968, she became a member of the ‘association of honest information officers’, but now the profession places completely different demands on the communication professional. What is our task in a time when everyone in the organization communicates and can make news? According to Van Ruler, this is no longer in using the house style (which our united kingdom phone number librarygeneration grew up with), but in working on the style of the house. Supporting others to be able to communicate well. From a professional service. Van Ruler mentions 3 characteristics of an effective communication professional:
does not claim communication
uses flexible methods
“Do research, listen seriously to the citizen and substantiate your vision with figures. you can do some tasksOnly then will you have valid arguments to interfere with the style of the house,” is her appeal to the audience.
Conclusion: it could all be a bit looser
“It could all be a bit more relaxed, a formally responsive government is experienced as just as singapore lead irritating as not responding,” says Van Ruler. That quote just happened to be the most retweeted of the day. I think she got to the heart of the matter. But how do you get your organization to that point? And how do you become that agile communications professional? As far as I’m concerned, that – including successful practical cases! – can be the topic for next year.