Then, using a growth model for municipalities, various articles are present. Some articles are easier to read than others. It took me a while to get into it and sometimes to see the coherence between the various articles or to relate them to the phase in the growth model to which they belong. What I do like is that the articles are not necessarily only about social mia, but also about the use of agile working methods, co-creation and open data. That makes it less flat and it also gives the civil thailand phone number library servant more grip on what social mia (in my opinion) stands for: not only transmitting, but also conversing, empowering and transparency. Of course, there are also plenty of practical ‘how to’ articles.
The growth model in the book shows four phases.
Four phase model social mia municipalitiesPhase 1: the municipality discovers
In this first phase, the municipality is introduc to social mia. A number of enthusiasts are taking up social mia. There is still little structure and a strategy is lacking. It makes the organization aware of the possibilities and risks, but there is still no question of securing it within the organization.
Phase 2: the municipality experiments
In phase 2, space is consciously creat to experiment with new mia and the changing role of the municipality and citizen in the ultimate showdown for boosting conversions the participation society. Webcare is one of the first processes that is structurally tackl (this is no different in the business world). The municipality is also looking at other possibilities, such as crisis communication and which tools can be appli to make social mia manageable.
I the municipality converses
Growth model in four
In the third phase, social mia are already us by the entire organization as a means of communication or source of knowlge ukraine business directory The municipality understands that its own channels do not necessarily have to be leading, but that the conversation takes place where the citizen has it. Moreover, the municipality is not only reactive, but also takes the initiative for conversation. Structural budgets are available and social mia have penetrat all layers of the organization.