- “Semantics”. This tool works on a unique algorithm of key selection – the system simultaneously expands and deepens the supporting semantics.
- “MF+LF”. This is a tool for selecting mid- and low Grouping keys makes sense -frequency phrases (with “tails”). It is best used after compiling the final list of key phrases.
Results of the work of the pickers Grouping keys makes sense
So, with the help of the manual selector we collected 457 phrases. In total, with the automatic selector – 5501 phrases. For a regional online store, this is a very good result.
All the reviewed tools are free and available to all PromoPult users without exception. There are no restrictions on the number of keys, no trial period, no reduced functionality, etc. It is also not necessary to top up the balance in the system to use the pickers.
At this stage, we just have a list of keywords. This is a semi-finished product. The semantic core will become complete only after grouping.
Grouping keys by clustering Grouping keys makes sense
Grouping keys makes sense only when queries with the same search intent fall into one group. Moreover, it is important to determine the intent not by logic, but taking into account the search results.
Determining the intent of queries based on comparing the top search results is the only way to look “into the soul” of search engines and understand which queries they consider similar and which are different. But the tops are not compared manually – it is too labor-intensive. This is exactly where a clusterizer is needed. It is free in the SEO PromoPult module.
In addition to the clusterizer in the SEO module, PromoPult has french polynesia business email list a separate tool for clustering . It allows you to fine-tune the process and is suitable for specialists. You can find a guide to clustering in PromoPult at the link .
Clustering in the SEO module
After we have collected the keys using the selector and added them to the promotion, the system redirects us to the “Landing pages” section. Click on the “Clustering” tab, and then on the “Cluster” link.
The system clusters queries based on the Yandex PS top comparison method (Hard). Clustering accuracy is 3 (i.e. queries are combined into a cluster provided that there are at least three identical pages in the top 10 search results).
You can change the clustering settings. To do this, go to the professional settings and in the “Settings” block in the drop-down menu, set the manual mode. If necessary, change the search engine – from Yandex to Google. The clustering accuracy is also configured – from 1 to 10. But it is better not to choose extreme values (optimally – 3-6).
After grouping the keys, you need to determine the relevant pages for each cluster – click the “Define all” button to the left of the “Relevant” table column.
Now semantics are not only grouped based on search the names and specify whether the lead is in the attraction results, but also distributed across site pages. If there is no suitable page for a group of queries on the site, the system will notify you about it. In this case, you need to create a new page for the cluster.
The semantic core is assembled. What’s next?
Go to the “Text Optimization” tab and click the “Conduct Analysis” button. The system analyzes the number of keyword occurrences in various page elements: title, H1, text blocks, main text, links.
The OK status means that the element is OK. The number with the “+” sign indicates how many more key entries need to be made.
Important! The number of occurrences is calculated mobile lead based on the analysis of top competitor sites. Do not blindly adhere to this figure. It happens that the number of occurrences is too high – so always follow common sense.
Please note that you can order content writing from PromoPult directly on the “Text Optimization” tab.
After clicking on the “Order text” button, you will be taken to the “Texts for the project” module, where you can edit the volumes of articles and the composition of keys for each article.