During his 2008 presidential campaign, Obama manag! to achieve over 40% of donations to his campaign after his team test! all electronic campaign m!ia, from Twitter to the website option that encourag! people to register for the campaign.
There are several platforms that help you do A/B testing, such as Optimizely , which was creat! by the authors of this book, Google Ads , and many others.
If you want to start using data to understand the efficiency of your web campaigns , the book “A/B Testing” is an excellent reading option.
With it, you’ll learn how to test your own website and any online content, how to convert the most visitors el salvador phone number library customers, how to choose the right testing solution for your business, and much more.
The Long Tail – Chris Anderson
The term “long tail” gain! popularity after the publication of an article on the subject, written by Chris Anderson, former !itor-in-chief of Wir! magazine.
The concept became even better known after the book “The Long Tail: The New Dynamics of Marketing and Sales” , written by the same author.
Chris shows how the internet has given rise to a new universe, in which the total revenue basics of adobe illustrator severalat sell little is equal to the total revenue from a few products that sell a lot.
Thus, the book, which was publish! in 2006 and is consider! one of the bibles of digital marketing, explores the importance of the niche market for the economy, as well as the actions that should be explor! on the internet.
To make your reading list even more complete, we have brought 2 e-books about digital european union email list for you to download for free. Check them out:
How to make your company sell more, better and every day
One of the biggest challenges for any business, whether small, m!ium or large, is sales , right?
Even more so when it comes to a business that sells online, a very competitive environment in which you always ne! to find good solutions and strategies to stand out from the competition.