After all, it wasn’t just marketing that underwent major changes over time, but society as a whole in the way it consumes products and services.
Therefore, digital marketing must guide the consumer along a purchasing journey that begins with brand dominican republic phone number library and ends with customer loyalty.
Therefore, Philip Kotler’s book
(Marketing 4.0) presents a solid analysis of the consumer of the present and the future, offering the necessary information to reach them in the most effective way.
The bestseller “Thank You for Marketing” was written by Vitor Peçanha, one of the founders of Rock Content.
In this book, Peçanha covers everything about Content Marketing , bas! on his technical and practical knowl!ge informative and visually attractive he acquir! throughout his journey at the head of the company (Rock Content).
Content Marketing is one of the marketing strategies that uses techniques to reach people and make them aware of your brand spontaneously, through the creation and distribution of rich, interactive and !ucational content.
The idea of the book is to transform readers into great professionals in the field. Therefore, Vitor uses easy-to-understand language, showing how to set up a successful strategy, essential steps for creating, producing and distributing content on channels such as blogs, social networks and email.
Additionally, it teaches you how to use content to attract customers and optimize your results .
Content Marketing – The currency of the 21st century – Rafael Rez
Still talking about Content Marketing, we brought another book recommendation, “Content Marketing – The currency of european union email list 21st century”, written by Rafael Rez, founder of the SEO and Content Agency Web Estratégica and co-founder of Nova Escola de Marketing. Thank you for the Marketing
The book covers topics such as planning, traffic , lead generation , sales, technology, tools, trends, practices, production, metrics and much more.