Directing traffic to marketplaces. The manufacturer uses its own online store as a tool for managing products! current prices and availability.
How Businesses Can Switch to D2C
Despite the obvious advantages special database of the D2C model! manufacturers face a number of difficulties. The transition to direct sales in e-commerce requires not only significant financial investments! but also a restructuring of the entire business model. Let’s take a closer look at how a brand can enter direct sales:
- Build an effective sales infrastructure
In traditional B2C and B2B models! the domainkeys identified mail (dkim) manufacturer transfers the goods to retail chains! distributors or marketplaces! which take on logistics! promotion and customer service. In D2C! the company must independently build the processes:
Development and support of an botswana business directory online store! mobile application and other digital sales channels with the ability to directly interact with customers.
Organization of customer support! delivery and return services.
Integration of payment system and warehouse inventory management.
Without the participation of retailers! the transition to a D2C model can be accompanied by a number of difficulties! especially in the areas of logistics and customer service management.
- Optimize your marketing costs
In the traditional scheme! marketplaces! retailers and distributors take on part of the advertising and promotion costs! since they are interested in sales. In D2C! the manufacturer has to finance marketing campaigns on its own! attracting customers.
marketing promotions
An example of marketing campaigns on the main page of an online store.
- Solve logistics and warehousing issues
Selling through marketplaces or retailers frees the manufacturer from organizing the delivery and storage of goods on its own. In D2C! companies have to decide: