Imagine a marketing professional who runs a blog and regularly produces guides, case studies, and interesting podcasts for his readers Example scenario for a niche.
The expert decides to google blogs in her field to find out if there are any broken links around which she can build a broken link building outreach campaign.
She finds broken links on selected pages by using a link status checker tool that works as a browser extension, Check My Links . All she has to do is browse other sites in her niche and scroll through the pages to see what’s broken:
Bingo! She encountered a 404 error for a link that previously led to a case study on website visitors and conversions.
She can now check the webmaster’s email and contact him to let him know that she has a great retargeting case study that can effectively replace the missing one—and if she doesn’t have it yet, she can create it!
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You can use the previously mentioned Chrome browser extension called Check My Links to check the status of links on a page you visit and note the broken links you want to fix with your own URL.
It is an ideal tool for building broken links.
2. The skyscraper technique
Type: Content First
Summary: You create great content chinese overseas australia database based on what’s missing in the niche, then offer it to relevant media.
The Skyscraper Technique was first introduced by Brian Dean of Backlinko , and it works because it’s based on the simple rule of academic publishing—creating new work based on the existing work of others.
How to approach the technology:
Choose a keyword or topic you want to target.
Find the amazing content that performs best salesforce, crm for pipeline creation and set a goal to create something better, something outstanding, the ultimate resource!
Read the existing resources thoroughly and note what they discuss and what you think is missing.
Use your notes to create the outline of your amazing new article, guide, or eBook. It should cover everything that powerful content covers—and more!
Build the content piece by adding significantly more knowledge and value, and include links to the great resources your work is based on. Make sure it’s longer, more comprehensive, and in-depth.
Publish your post and offer it to webmasters.
Example scenario for a niche
Say you’re in the B2B software industry. You explore industry news sites and blogs that link to guides and helpful resources for businesses needing best-in-class software.
You first look at these guides and then refine your search with the first results on Google. You’ll find some amazing event management guides for organizations.
Since your software also covers event management, you’ll want to create a resource (say, a guide) that’s better and more comprehensive than anything you’ve found so far. You’ll cover everything they have and more, focusing specifically on the areas where your software excels.
Before you start collecting backlinks, you should see this incredibly rich content rise in the Google SERPs.
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Use Google search terms like “[your niche] ultimate betting email list guide” and “[your niche] the complete guide” to find comprehensive resources on which to base your work.
SimilarWeb could also give you great insights into websites that occupy the same niche and operate with a similar USP, as well as their most successful content.