Commercials are shot on one of two types of lenses. On the one hand, there are ‘normal’ spherical lenses. These are the most common, and provide a realistic look with even sharpness across the lens surface. The more exotic counterpart to this lens is the so-called anamorphic lens. Without getting bogged down in the physical laws behind the latest database products of light, these lenses provide a more exciting, dreamy image. It is not for nothing that anamorphic lenses are a favorite of the more epic Hollywood productions.
Christmas advertisement example
Disadvantage: these special lenses come with a hefty price tag. Advertisers usually ignore them (“who can tell the difference?”), but at Christmas you suddenly see the typical anomorphic look appear in commercials. A good investment if you ask the brain, because commercials shot with these lens types can count on considerably the smm department of the engagement in the brain on average. The dreamy and cinematic images stand out and appeal to the viewer. So you see: every detail matters.
The brain laws for the best Christmas commercial will help advertisers get a long way towards having the most effectiveness on their side. But at the same time, every commercial is a unique combination of creative ingredients, so we will always continue to test them in the brain.
Self-regulation platforms
Platforms such as Meta and Google have introduced voluntary rules for transparency around antigua and barbuda business directory advertising in the Netherlands.
The Dutch rules build on the EU
Regulation on Transparency and Targeted Political Advertising, but emphasise national aspects such as freedom of expression and association. The Netherlands has a cautious approach to government interference in the political process, meaning that many regulations are not as strict as in some other EU countries.
Albert Heijn is playing a smart card with nostalgia this year. With Wham!’s Last Christmas and the cute ‘Whamster’ they are tapping into warm memories and emotions. Nostalgia works as a catalyst in the brain: it activates positive associations and makes us more sensitive to the brand’s message.
A nice anecdote:
while I was walking through the Jumbo the other day, I heard Last Christmas in the background. Although it will be a small effect, this also activated a bit of Albert Heijn in my head. My advice to Jumbo: adjust that playlist this month.