Shoppers carefully work their way through the purchase funnel during holiday sales, so focus on creating campaigns that target each stage of the purchase funnel. Create product awareness campaigns, focus on product features and benefits for customers, and finally offer a promotion they can’t refuse.
Create a post-purchase email campaign
The last purchase matters. Running how to shoot tiktok a post-purchase email campaign is an effective strategy to plant the seeds for future orders. Holiday sales are the perfect time of year to do this.
Tips to Increase Open Rates of Your Special Day Email Marketing Campaigns
Below you can find the most effective tips to increase the open rates of your email marketing campaigns on special occasions:
1. Segment your targeted special occasion email list
Segmenting your email list how important is guest post? is the first step in email marketing techniques. You need to tailor messages to your customers’ specific interests and buying patterns. For example, identify customers who only buy when coupon codes are offered and create email campaigns specifically for them.
2. Use marketing automation for successful email campaigns
Reaching your target audience text services with the right message at the right time is the most effective way to increase your email open rate. This is made possible through email automation.
3. Plan your campaigns
Start planning your holiday email campaign in advance. This gives you enough time to prepare for all the necessary elements. But be aware that sending too many emails before the holiday can overwhelm your customers.
4. Create email subject lines that will increase open rates
Subject lines are the first place a subscriber decides whether to open an email. So if you want to increase your holiday sales through email marketing campaigns, focus on subject lines that are optimized for higher open rates. For example, use “power words” that trigger immediate actions on holiday occasions.
5. Use email designs that are appropriate for the occasion
It won’t hurt your brand to create a special atmosphere in your email design. By playing with the standard format, you can grab the attention of your subscribers on special days.
6. Share a gift guide for the special occasion
Gift anxiety is a real phenomenon and most people experience it. This anxiety stems from not knowing what to give your loved ones. Brands can provide a great solution for their customers by sharing gift guides on their email lists.