The customer journey are a subset of automations. Pre-sale lifecycle emails include subscriber welcome series and cart abandonment emails, etc.; post-sale lifecycle emails include review requests and loyalty rewards programs; and expiration customer lifecycle emails include winback emails.
Lifetime Value (LTV)
The average amount a customer ideal candidate will spend on an ecommerce store during their time as a customer. It is calculate by multiplying the average number of purchases a customer makes in a year by the average purchase value, then multiplying the result by the average customer lifespan (in years).
List Growth Rate – List Growth Rate
A metric use to measure how the most common disease associated quickly an email list is growing. It’s calculate by taking the number of new subscribers in a given period (usually a month or quarter), subtracting the number of dormant subscribers during that period, and dividing by the total number of email addresses on a list at the end of that period. It’s a way to see if list popularity is growing and how quickly new subscribers are outpacing defectors.
List Hygiene – List Hygiene
The act of cleaning an email list to business sale lead remove inactive and unengage subscribers. A clean, engage list can help ensure that inactive subscribers or spam traps aren’t impacting deliverability.
Loyalty/Rewards Emails
These are automate emails that update the customer’s status, benefits, loyalty, rewards or VIP program membership offers. These emails are a great way to build customer relationships, encourage repeat purchases and turn customers into brand advocates.
Newsletter – Bulletin
They are broadcast emails that typically contain original content or a summary/summary of content on a company website or other websites. Newsletters are often a content marketing initiative; while they are not always focus on a hard sell, they do keep subscribers engage, build brand loyalty, and can lead to more sales in the future.
Open Rate – Opening Rate
The percentage of subscribers who open an email. It’s calculate by taking emails open and dividing by total emails deliver. (Or unique opens divide by emails sent, to ensure that subscribers who open an email multiple times don’t skew results.) This is one of the most important email metrics.
Opt-down – Disable
It gives subscribers the option to opt in to receiving less emails from a company rather than unsubscribing directly.
Opt-in – Registration
The act of explicitly opting in to receive marketing emails from a company. In most jurisdictions, it is a legal requirement for companies to send marketing emails. Without opting in, promotional email is spam.
Personalization – Personalization
The act of automatically adding information to an email that is specific to the recipient. Personalization can include the use of merge tags to add a name. For example, “Hi Joe, here’s a special offer for you” is a personalized email. Personalization has become an increasingly effective and important aspect of email marketing.