Email marketing is a form of marketing that businesses are increasingly using, and as such. A it comes with a significant number of terms and acronyms. You may not be familiar with all of these terms, but the glossary we have prepared for you below covers. A over 100 terms that you will encounter as you delve deeper into email marketing.
A/B Testing
A method of comparing two ex colleague inmail subject versions of an email to see which one performs better. It typically involves testing just one difference (for example, a change in the subject line) sent to equally sized, random samples of an email list.
Allow List – Email Allow List
A list of email addresses, usually impact on customer experience and business outcomes created by an individual email recipient, who adds a domain or IP to their approved or safe senders list.
Average Order Value (AOV) – Average Order Value
It refers to the average amount a customer spends per transaction in an e-commerce store. It is calculate by dividing the total revenue in a given period by the number of orders complete in the same period.
Blocklist – Block List
A list of email addresses, domains, or IP addresses that should be consider spam. These lists are maintain by email providers or third parties and are used to filter or block potentially unwant messages.
Bounce Rate – Bounce Rate
The percentage of sent emails that are return to senders (or “bounce”) by recipients’ email servers. It is calculate for a single email campaign by dividing the number of emails bounce by the number of emails sent.
Call-to-action (CTA) – Call to Action
A text link, image, or button business sale lead in an email that directs and persuades a user to click to perform a specific action, such as purchasing a product or leaving a review.
Campaign – Campaign
It’s an email or a coordinated series of emails designed around a single goal (or set of compatible goals). A campaign could be a broadcast email announcing a holiday sale or. A welcome series of 10 emails to introduce a customer to a company or product.
Cart Abandonment – Cart Abandonment
The process of a customer adding items to their shopping cart but leaving the site. A without completing the entire payment process.