It is an email authentication method design to identify fake email addresses, often use to commit fraud. DKIM adds a special encryption key, or “digital signature,” to an email that allows the recipient’s server to verify who sent the message by matching the private key with a public key publish by the sender.
Double Opt-in
The process of asking an email inmail subject fundraising subscriber to confirm their intent to subscribe to an email list by clicking a link in a confirmation email. The subscriber is add to the list only after clicking the confirmation email link.
Email Automation – Email Automation
An email or series of emails that are hardness salts the automatically sent when trigger by a customer action (e.g., cart abandonment) or event (e.g., a customer’s birthday).
Email Blast – Email Blast
A one-time broadcast email sent to a large group of recipients. The term now has a somewhat negative connotation, as “blast” can indicate that the email lacks proper segmentation or personalization.
Email Client – Email Client
The software a person uses to business sale lead access their email. Examples of email clients include Microsoft Outlook and Apple Mail. Email clients also include webmail interfaces such as Gmail or Yahoo Mail.
Email Deliverability – Email Deliverability
It is a measure of whether emails sent reach subscribers’ inboxes. Deliverability can be affect by multiple factors, including spam complaints, bounces, spam traps, open rates, and sender reputation.
Email Service Provider (ESP) – Email Service Provider
A service use to receive and send email messages. ESP can refer to both providers use by subscribers to receive email (for example, Gmail or Yahoo Mail) and providers use by companies to send email (for example, Expert Mail).
Emails Deliver – Emails Deliver
A metric that shows the total number of emails that reach subscribers’ email inboxes and were therefore likely to have been read by a recipient. It is calculate by taking the total number of emails sent and then subtracting the bounces.
Express Consent – Open Consent
It is the explicit consent given voluntarily by a user to receive marketing email messages from a company. Many jurisdictions require explicit consent before companies can legally send marketing emails to customers. It is not required for transactional emails.