Domain Authority (DA) is a term coined by Moz and is a metric that tells you how authoritative your domain is. The more authority your domain has, the easier it will be to rank and the more trustworthy you are in Google’s eyes Domain Authority.
Seeing your DA improve is a strong indication that your SEO efforts are paying off.
Fortunately, tracking your DA is very easy. Simply reopen SEOptimer, and on the dashboard, you’ll see your website’s DA right there in the top menu.
Whether you have a good DA depends on your industry. Here are some benchmark numbers from Smart .
Insights to help you see how your website performs:
- Media and publishing: 86.23
- Higher education: 78.67
- Sports and entertainment: 75.55
- Accommodation and ig database gastronomy: 71.27
- Software and applications: 67.52
- Healthcare: 67.51
- Business services: 67.04
- Retail: 64.62
- Consumer goods: 64.07
- Building products: 63.18
- Real Estate: 61.52
- Finance and Insurance: 60.09
- Wellness: 58.35
9. Returning visitors and direct visitors
It will be much harder to improve your rankings if people don’t like your website.
But, apart from getting information from the two metrics mentioned above (bounce rate and time on page), don’t you wish there was something else you could track?
A high percentage of returning visitors means people can’t get enough of you. The same goes for direct visits.
If your content is poor, visitors won’t how the logos of the most famous return to your site. Think of these two metrics as indicators of value.
These metrics aren’t essential, but a solid number of returning and direct visitors indicates to Google that you have a memorable website and exude the kind of quality indicators that will help you rank.
You can find these numbers in Google Analytics . On your dashboard, navigate to Reports > Engagement
Here you can see a graph showing the number of new and returning visitors.
To see how many direct page visits you’re receiving, navigate to Reports > Acquisition > Traffic Acquisition. Here you can see how your direct traffic compares to other traffic types.
However, if your returning visitor rate is less than 25%, then you probably have a problem with your content.
People stumble upon your website and rarely return. Anything above 30% means you’re retaining a third of the people who stumble upon your site, which is a solid number.
Time to follow these results
Now you’re equipped with the right tools and know-how to truly showcase the results you’re achieving with all your SEO work.
If all of the metrics above seem like uae cell number overkill, just pick a few to start and add more over time.
By regularly reviewing your SEO results, you can refine your strategy with tangible data instead of wasting time on SEO tasks that don’t actually advance your rankings.