on the market. It should not be simplified to the process of formulating an advertising slogan or creating attractive packaging in every sense.
What is a value proposition?
A prodtomer value proposition is a clear definition of the key benefits that a product or service provides to customers. It contains the main answer to list to data the question of why a consumer should choose this particular product.
The following components make up the value proposition:
- audience, i.e. what consumer pain points the product solves.
- What unique advantages does the product offer to customers? It is unlikely that these advantages are functional in nature, since in highly competitive markets this is extremely difficult to achieve due to rapid copying and borrowing by other participants. However, in the area of emotional benefits received, this is more likely.
- important that the offer how to start a career as a business coach is targeted.
- The declared value proposition must be provable and supported by customer feedback and opinions, otherwise the product will not convince consumers and will not gain their trust.
What proposition would not be a value proposition?
The essence of the value proposition is aimed at explaining to consumers what specific benefit they will receive when purchasing a particular dating data product. However, companies often limit themselves to general phrases. It is easy to find erroneous examples that can be formulated like: “our product is the best in Moscow”, “we have been working on the market for 20 years”, “our prices are lower than those of our competitors”, etc.
Why are such offers not valuable? Here are some reasons: