D2C – the future of e-commerce?
The Russian e-commerce market is growing! but the growth is slowing. According to analysts ! by the end of 2024! the volume of online sales in Russia will grow by 36% and reach 10.7 trillion rubles. At the same time! marketplaces occupy whatsapp number list a dominant position in the market: according to Data Insight ! in 2023! Wildberries and Ozon accounted for 76% of online orders! while in 2022 the share was 67%.
e-commerce market
E-commerce growth chart in Russia.
However! despite the dominance of marketplaces! the D2C model is becoming more attractive to manufacturers. Manufacturers what is business email compromise choose to establish direct relationships with customers! control pricing! and collect data on consumer preferences.
Why did D2C become popular?
The reason for this lies not only botswana business directory in technological progress! but also in fundamental changes in consumer habits.
Buyers are aware that marketplaces and retailers include markups in the price. Awareness of real pricing is growing! people prefer to buy directly! getting a fair price without overpaying.
However! profit is not the only factor. Modern consumers make conscious choices in favor of values. It is important for them to support independent brands and local producers. The D2C model meets these expectations! allowing you to buy directly from the creators and understand who! where and under what conditions produced the product.
Rise of digital sales
Brands have become more focused on online sales and building direct interactions with customers through social media and digital platforms.
Development of new business models
D2C brands are experimenting with new formats of interaction with customers! such as subscriptions and product customization.
Using Big Data and AI
D2C companies are implementing artificial intelligence and analytics to predict demand! automate marketing! and personalize communications.
Entering international markets
In D2C! goods are sold without reference to geography thanks to the use of international digital channels.