You know the person who just bought a new piece of clothing, took a picture wearing it and shared it on social media? Or the person who ordered a new electronic device and posted a review on the e-commerce site where they made the purchase? Well then.
Note that unlike Influencer
Marketing which involves the participation of influencers who are ways to increase the profitability of hired to do the advertising, User Generated Content is completely spontaneous . This means that the person posts their photo or review of the product online.
And that’s where the magic of User-Generated Content lies. After all, research shows that, in Brazil alone, 9 out of 10 people search the internet before deciding to buy a product or service. In other words, these are people who are looking for information and reports that give them confidence when deciding whether to buy or not.
When other people share their own experiences with a particular brand on the internet, they end up contributing, whether how to choose the right or negatively, to the brand’s exposure , promoting it to other users.
UGC content becomes even more incredible because it comes directly from be numbers who has already used the product or service . This is because the brand will always speak highly of itself, but its consumers will have a more realistic opinion and, therefore, will convey more confidence to other people interested in the brand.
Ultimately, User Generated Content is a modern form of the well-known word- of-mouth marketing . You bought a product, liked it, and spoke highly of it and the brand to other people. The difference is that now your opinion can reach many more people around the world.
what is the impact of ugc content
What is the impact of user-generated content?
Now that you have a good understanding of what User Generated Content means, you can perhaps also imagine its importance and impact on your business.
But to make this clearer, let’s list the main reasons why UGC content is important for strengthening your brand.