For placing remarketing and tracking cookies, explicit permission must still be request. In the meantime, a way has been found to be able to place remarketing cookies very easily. For example, you cannot visit some websites before you have given permission for placing cookies. Other websites show a cookie notification with only an agree button and a small link to a page where you can adjust the cookie settings. Most people blindly click on the agree button to get rid of this annoying notification, but the cookies are then plac.
If people do not click on the agree button, but click to the next page, the cookies are also plac. The website then assumes that the visitor has given implicit consent. It is a proven method that has been approv by the ACM with ‘legal privacy violation’ as a result.
Then just an adblocker
All these methods provide enough space to continue with aggressive remarketing strategies. Visitors have philippines phone number library notic this and the result is a growing popularity of so-call adblockers. These small programs that you can install in a browser or on a mobile device ensure that you no longer see advertisements. Cookies or not, the user is at least done with those annoying advertisements.
Dramatic for the news websites, Google and Facebook
At the same time, this is of course a bomb under the most us revenue models of the internet. Advertising revenues will drop dramatically as a result and one of the consequences is that independent journalism, the watchdog of democracy, will come under even more pressure. In my opinion, politics must intervene here, because the average user will not be sensitive to the argument that news websites can no longer make free news because of this.
But there is another side to the coin. News websites and advertisers have gone too far in the way they display ads, such as remarketing ads and ads that completely block your view of the website content. You are asking for visitors to try to bypass all those annoying ads sooner or later. caseno email list Remarketing strategies and intrusive ads are partly responsible for destroying this market.
How do Facebook and Google respond to this?
Remarketing
An example of remarketing via Facebook Cookie law and
For Facebook and Google, adblockers are also dramatic. Google CEO Sridhar Ramaswamy recently different types of ctas and how to use them effectively indicat that ads that take over your screen are the cause of the rise of adblockers . At the same time, Google has butter on its head with this, and they should also take a critical look at the extensive possibilities they themselves offer to use annoying remarketing strategies.
To make the market even sicker, several adblockers have announc that they are being paid by advertisers to whitelist their ads. So the makers of adblockers are also not to be trust.