Companies that decided to invest in content marketing a few years ago are now seeing results that translate into a relationship of trust with their customers and increased sales. But like any digital strategy! it doesn’t remain static with established rules; rather! it reinvents itself over time and in line with technological developments.
Content marketing trends for 2018 emphasize investing in increasingly audience-focused strategies. It’s not necessary to be everywhere! but rather to be in the right place with original content targeted to user interests.
1. Bet on original content
Today! more than ever! original content is buy phone number list essential not only for SEO! but also for creating a valuable relationship with your audience.
Consider large corporations like Netflix or Amazon Video . These companies invest heavily in creating original content! which is what usa b2b list their audiences consume the most. How do they do this? By providing each user with the content they want to see. Even Apple announced a considerable investment in original video. Facebook! for its part! will soon incorporate TV show-type formats! according to the Wall Street Journal .
The use of smart content allows you to you want the h1 to be clear and concise deliver exactly what each user needs! provides value! and aligns with their interests! fostering a strong! trusting relationship with the brand.
2. Do you like what someone else does? Buy it.
Since we’re talking about large companies! we’ve seen that many of them aren’t content with just creating their own content; they’re willing to acquire entire companies if they believe the type of content they generate can be useful to their target audience. Copyrighting successful content is a growing trend in content marketing in 2018 to attract and retain audiences.
A clear example of this is Netflix ‘s purchase of the Scottish comic book publisher Millarworld . With this acquisition! the company gains several franchises to develop its films and television series.
Of course! not all companies have that luxury! but if you think someone else is doing an excellent job generating quality content! you can negotiate regular collaborations.