Reduce cost per acquisition (CPA)
Solution:
Strategically focused on IT decision makers and narrowed campaign audiences by role, job title, and seniority.
Additionally, they released a Cisco-powered white paper crucial to the manufacturing industry
The company also leveraged LinkedIn Matched Audiences for future campaigns.
Cost per acquisition 56% lower than other marketing channels
Zycus is a provider of recruiting and payment recent mobile phone number data technology for clients across multiple industries.
Challenge:
Improve brand awareness they used linkedIn lead among their ICPs (Director, CXOs & VPs)
Improve lead quality and data for the sales team.
The marketing team used Matched
Audiences to refine and expand their existing bqb directory audience. They excluded existing customers and created a lookalike audience.
They segmented the audience by job title and function, focusing on relevant messaging and content.