Summary: You speak at conferences and webinars to get your name and expertise known and to be cited and linked online Conference and webinar presentations.
There are a number of reasons why you can easily earn niche backlinks by speaking at conferences or hosting (or hosting a webinar):
- You as a speaker appear on the conference advertising database or webinar program page (often with a link to your website).
- Enthusiastic niche bloggers start talking about the event early. While it is still being planned.
- Because you are one of the speakers or a guest at a webinar. People will show interest once the event is announced. Leading to traffic to your website and links to it from their pages and social accounts.
Example scenario for a niche
Let us imagine what an organization that encourages young girls to study mathematics would like to do.
They know that more effective coverage we will explore practical success stories from companies and the chance to gain backlinks for a nonprofit organization comes from spreading the word at live events, so they rely on attending as many social issues and math conferences and webinars as possible and then publishing press releases, conversation materials (transcripts, video recordings), and reports of the conversations on their blog. Covering the main points.
And adding content related to the speech on the organization’s website creates more linkable material.
For a real-life example, look at how many (followed) backlink tidbits this speaker received on the Content Marketing Conference speaker page . (Warning: It might look too good to be true, but it is!)
13. Creating social media content
Type: Content First
Summary: You create and share link-worthy social media content that you can offer directly on the platform.
Niche backlinks from social media may not have much link power (if any). But they have the potential to bring in a lot of targeted traffic.
Additionally, social shares have their own importance as metrics when it comes to evaluating the popularity of a piece of content.
But that’s not all you can get from social: As for niche communities. You can use social to build relationships with other accounts that talk about the same or similar topics, creating opportunities for link building through mutual trust and collaboration.
Example scenario for a niche
Let’s think about a mom & dad cheese shop that loves to share cheese-based recipes with their audience on the company blog.
How can they gain more engagement betting email list and attract natural backlinks? They decide to create a Facebook page and an Instagram account to share recipes with their audience. Leverage hashtags and platform ads, and invite similar pages and food bloggers to reshare this content.
This Instagram channel (@cheesy_travelers ) might be just the thing.