Otto Thors2013 wants its static information back
Then Otto Thors steps onto the stage and the audience shifts into fifth gear in one go. In rapid succession he names the most important communication trends that are currently influencing our profession. Below are the most urgent ones in my opinion:
1. Dynamic segmentation is a must
With the advent of networked platforms, knowledge about people is becoming increasingly rich. Yet municipalities often do not segment their target groups further than by postcode. A missed opportunity; we can make much more active use of the dynamic information about the people we ukraine phone number library communicate with. Big data and social CRM are the future. What can you do now? In any case, make sure that you have a standard budget for Facebook advertisements and that you understand how Facebook algorithms work.
2. Your content competes with the scratching panda
On social media, your content competes with a flood of funny videos of pandas, cats and babies. Once a follower or fan, people will no longer visit your municipal Facebook page or Twitter account. They will view their own newsfeed. Do you want to stand out there? Then make sure your content is likable, shareable & snackable!
3. Social media is not new
It may seem like it sometimes, but billions of people around the world use social media. So it’s nothing singapore lead new. Make sure you adapt your organization’s structures to this. Think about appointing a CDO: a chief digital officer. Give this person a central management function and who collects content from elsewhere in the organization and uses it strategically.
The Dutch love the Belgians. So when Julie Clément and Eric Goubin were on stage, the room was full of ears. They wrote a book about the conversational government and developed a conversation scan where you can compare your municipality or city with those of others.
They apply the principles of Steven van Belleghem ‘s The Conversation Company to governments where does xbox game pass install games and identified 5 C’s of government communication: