Instagram users are known for their willingness to participate in challenges , photography contests and campaigns. It is smart to use this as a company or brand. User generated content is the dream of every marketer, isn’t it? Just look at the Instagram account of the action camera GoPro, where photos are posted daily from the community. A user only has to use the hashtag ‘GoPro’ and GoPro will pick the best ones every day. And everyone wants to be featured on their account, because GoPro now has more than 6 million followers.
A good approach
Even if you are not that big, you can apply this principle. As long as you can come up with a good approach. senegal phone number library Wholefoods does this with #foods4thought and Australia with #SeeAustralia . What does your company stand for, what unique philosophy do you have or what beautiful products do you have? The challenge is to claim a hashtag without your company name in it, because it will be used by more people than if you come up with something with your brand name in it. The hashtag must fit your company or product, just like #foods4thought fits exactly with the philosophy of Wholefoods: sustainability. You will also see that when you click on this hashtag, you will only come across photos of Wholefoods products.
Better not
De Bijenkorf tried this a while ago with #BFashion and ING Netherlands had #lekkerbezig a while ago. australia database directory These are not good examples of claiming your own hashtag. They are too generic (lekkerbezig) or say nothing (BFashion). Both companies have already adjusted this.
Own hashtags: also just useful
Claiming a hashtag was not started or invented by companies, it was the igers (short for instagrammers) how to avoid stylistic mistakes? who first applied this. For example, tag your photo with #igersholland or #igersoftheday , and you will see that there are thousands of others who do the same and want to be included. This also applies to the girls of the #fitgirlcode .
Claiming hashtags is also a handy way to categorize your own photos on Instagram. For example, I use my ‘own’ hashtag #InstagramTIPjustK to collect my Instagram tips, and fashion blogger Negin Mirsalehi uses her own hashtags #negininnewyork and #neginmilan to categorize her travels.