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It is widely used in the business environment to design and select the best type of business model, improve processes, […]

The claim! does not provide specific information about how the product solves the consumer’s problems better than others. The declaration

on the market. It should not be simplified to the process of formulating an advertising slogan or creating attractive packaging

• Customer Lifetime Value (CLV) is an estimate of the total revenue that a company can receive from one customer

marketing approach to enterprise management is of particular importance. This concept involves not just a focus on customers, but also