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and PPC). Understanding how to integrate traditional and digital approaches in marketing campaigns. • Knowledge of data collection and analysis methods,

take more! precise actions and make informed decisions. This makes work in the marketing field more interesting and dynamic. •

Of course, the marketing director is responsible for building and developing a team that can effectively perform assigned tasks. This

He must have not only traditional skills, but also new competencies that will help him effectively adapt and achieve success

It is important! to remember that the formulation of the key benefit of the product is not only a directive

It is widely used in the business environment to design and select the best type of business model, improve processes,

The claim! does not provide specific information about how the product solves the consumer’s problems better than others. The declaration

on the market. It should not be simplified to the process of formulating an advertising slogan or creating attractive packaging

• Customer Lifetime Value (CLV) is an estimate of the total revenue that a company can receive from one customer

marketing approach to enterprise management is of particular importance. This concept involves not just a focus on customers, but also