The percentage of shopping carts that are “abandoned” before users complete their purchase.
It is an automated email or series of emails sent to a user who has placed an item in a shopping cart but has not completed the purchase. It is a highly effective technique for recovering lost sales.
Cart Abandonment Recovery Rate – Cart Abandonment Recovery Rate
The percentage of abandoned ex: regarding gpt chat shopping carts that an ecommerce store can recover by persuading a customer to return to complete their purchase.
Click-Through Rate (CTR) – Click Through Rate (CTR)
The percentage of subscribers who what is the sorbent in aquaphor systems? clicked on a link or button in an email. It’s calculated by dividing the total number of clicks by the number of emails delivered. CTR is one of the most popular email marketing metrics, as high CTRs are an indicator of a healthy email list and effective email content.
Click-to-open-rate (CTOR)
The percentage of subscribers business sale lead who opened an email and clicked a link or button in the email. It’s calculated by dividing the total clicks on an email by the total number of opens.
Complaint Rate – Complaint Rate
The percentage of subscribers who marked an email as spam. It is calculated by dividing the total spam complaints in an email by the total emails delivered. Spam complaints are among the worst outcomes for a marketing email because they can damage future deliverability, the sender’s reputation, and even result in a domain or IP address.
Churn Rate – Loss Rate
Unsubscribes are the percentage of subscribers who leave an email list, such as due to a spam complaint.
Contact – Contact
Any subscriber, customer, or potential customer who has provided an email address to an ecommerce store. Includes those who have opted in to receive marketing emails and those who have not received transactional emails but may still receive them.
Contact List – People List
A list of email subscribers.
Conversion Rate (CVR) – Conversion Rate
The percentage of email recipients who complete a desired action, such as making a purchase, leaving a product review, or following a brand on social media. It’s calculate by dividing the number of subscribers who took the desire action by the total number of emails sent. CVR is a direct indicator of the effectiveness of an email campaign.
Cross-sell – Cross Selling
A promotion of a product or add-on that is closely related to the product the customer has purchased or is currently purchasing (e.g. a screensaver for a mobile phone). Cross-sells can be use alone in an automate email base on purchase behavior or can be include in other emails.
Customer Acquisition Cost (CAC) – Customer Acquisition Cost
The average cost to acquire new customers for a store, typically through marketing or sales efforts. It is calculate by dividing total advertising spend by the total new customers acquire during a given time period. CAC is an important metric for determining appropriate advertising budgets.