On March 13, 2012, Emerce headlin with ‘ Seats and Sofas most important newcomer brand overview Facebook ‘. I was surpris. Seats and Sofas higher rank than one of my favorite brands, the Efteling? And where did the ‘ranking’ take place? The number of page likes. It soon became apparent that Seats and Sofas had bought ‘fans’. At that time, a possibility that was not yet so well known. After a confrontation with an employee, Seats and Sofas deni it, but did remove its Facebook page. Seats and Sofas had 115,000 fans at that time.
Top 25 Likes March 2012Trijntje Oosterhuis
Nowadays, all sorts of tricks are still being us to gain more followers or fans. Disasters are even us to gain likes. south korea phone number library Do you remember Trijntje Oosterhuis’s action in November 2013 , when she us the disaster in the Philippines to gain more likes? She promis to transfer one euro to Giro 555 for every like. When she had gain 200,000 new followers and friends in 24 hours, Trijntje decid not to transfer two hundr thousand, but to ‘donate generously’. As far as I can tell, she did nothing with the new followers and friends. In any case, nothing other than sending messages and publicizing, among others, the Ladies of Soul .
That action was very transparent and not so smart, but many organizations and people do it very secretly and do not see the consequences. But it is easy for experts to find out with a few tools. Yet there are still marketers and external consultants who (think they) score so quickly. With such consultants you do not ne enemies, because for brands (both organizations and personal brands) this is killing for the reputation. The work that I do together with Henkjan Smits within the Business X-Factor, also often affects the reputation (of yourself and your company). That is why I am passionate about sharing this article with you.
Buying an online reputation
posting fake reviews is not punishable in the Netherlands. This is different abroad. For example, the Australian consumer watchdog recently interven and the company Citymove was forc to pay a fine of more than 30,000 dollars because of fake reviews on the site. ‘Buying an online
There has been a lot of writing about this topic. According to Nielsen, 68 to 78 percent ukraine business directory of consumers trust recommendations on sites ( peer-to-peer recommendations ), while only 14 percent trust advertisements and commercials. Since reviews are often us to make purchasing let’s dive into these 5 tips that we promise decisions after visiting a site, it is interesting to see what is recently available on this business: