Blackberry Farm is an intimate luxury hotel in the middle of the Great Smoky Mountains that has made the most of its location in the middle of nowhere.
They see themselves as a refuge for those who want to escape the hectic pace of everyday life. And that is precisely the basis of their brand and the guiding thread of their content strategy .
Blackberry Farm
In fact, in his own words, the aim of his magazine is:
“Not only to strengthen the connection between Blackberry and its beloved guests and fans, but also to deliver positive content that inspires you to learn, grow and embrace the Blackberry mindset wherever you are.”
And the key word here is ‘Blackberry state of mind’
Because it is the central theme that permeates its content and because the association of this concept with the brand itself is brutal.
Their videos, podcasts, Spotify playlists and articles on healthy recipes, delicious drinks and meditation promise wellbeing and emotional stability. Or as they telegram data call it, the long-awaited Blackberry state of mind .
With its content, Blackberry has also been able to promote another key trend in the lifestyle travelling segment : the value of craftsmanship.
In fact, their artisan section is entirely dedicated not only to the artisanal products they make, but also to the people who carry out that work.
And the result is content that connects
First, because it demonstrates the seriousness of Blackberry Farm’s natural the key to customer loyalty and artisanal production. But also because it highlights people by telling their story, humanizing the brand and making its audience identify with it.
We are introduced to Dustin, the young butcher. We meet John, the master brand personality gardener. And we imagine Chris tasting subtle differences between two varieties of cheese.
The key: but one of the most important is the people behind it. Showcase your team, your neighbors, your local community and tell their stories to bring your audience closer to your brand.
Bellevue Gstaad
Julie Andrews once referred to Gstaad, a small town in the Alps, as “the last paradise in a world . ”
And that is precisely the idea that permeates the contents of the Bellevue Gstaad hotel.
Its main page is a collection of images, texts and quotes that business sale lead invite us to enjoy gastronomic pleasures, relax in Finnish saunas, laugh, sleep or dream.