Email messages are sent between mail servers using a procedure called Simple Mail Transfer Protocol ( SMTP ) . If there is an error during transmission, a delivery status notification (DSN), also known as a “bounce message,” explains why the message was not delivered.
In short, a bounced email or rejected email is an telegram database email message that has been rejected by a mail server. When an email bounces, it has not reached its intended destination for some reason. A bounced email is described as either soft or hard.
What are Soft Bounce and Hard Bounce?
Email bounces occur when an email fails to be delivered to the recipient’s inbox . When this happens, you’ll usually receive an automated response giving the reason for the delivery failure.
There are two types of bounces you may encounter when sending email: hard bounce and soft bounce.
A hard bounce means that the email address content marketing trends for 2018 has been permanently closed and is no longer receiving emails. Nothing you do will change this bounce, so you can remove these email addresses from your list. Most email providers will stop trying to send hard bounce messages after the first attempt.
A soft bounce is temporary and can be caused by server outages or a full inbox. Most email providers will try to deliver a few more times if conditions change, and will stop after a few more attempts (most email providers will set a sofa bounce to a hard bounce after three failed deliveries).
Bounced or Rejected Email and Solutions
Experts say that more than a afghanistan business directory fifth of commercial emails worldwide did not reach their intended recipients last year, but it happens more often than you might think. To avoid being in this group, you need to identify exactly where your email delivery is going wrong. Because more often than not, the reason your emails are bouncing is because of something you can easily fix.
Now let’s go through these issues step by step in the list below:
Invalid or non-existent email addresses (Hard/Soft bounce)
Sending to a nonexistent or incorrectly formatted email address is a common cause of a hard bounce, but some mail servers may send a soft bounce instead. This is usually due to the following reasons:
- Spelling errors during email collection (e.g. [email protected] instead of [email protected])
- Recipients intentionally provide fake or disposable email addresses
- Unused or disabled email accounts
Solution
To minimize bounces caused by invalid addresses, implement a double opt-in process to ensure new subscribers are providing valid contacts. Also, clean up your list regularly by removing invalid or inactive addresses.