We hope you are enjoying our limited series on gestalt b2b web design principles. A couple of weeks ago, we looked at the all-important figure-ground relationship that is at the center of gestalt design. This week, though, we move deeper into gestalt design principles by introducing the concept of similarity.
This concept is something of an oxymoron, though, and you’ll soon see why. It seems straightforward on the surface, but it can actually turkey phone number libraryget quite a bit more complicated when your web designer has to apply this principle to your B2B site in a way that makes it functional and attractive.
In gestalt design, similarity is defined as follows:
“Things that are similar are perceived to be more related than things that are dissimilar.”
Here is where this seemingly straightforward concept can really throw you a curveball or two. A web designer laying out your site for B2B lead generation has to be intimately familiar with the various ways in which design elements can be similar, so that he is able to pick the correct element and use it to maximum effectiveness. This is what we’re going to explore.
The Basics of Similarity
In design, you can encounter similarity in any number of different ways. Similarity is also what makes elements seem related. Some examples include size, color, texture, shape, orientation and dimension. This is not a complete list, but includes the important ones. The best way to dem similarity really works is just by moving straight into an example.
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Since these various elements don’t immediately display any noticeable similarities, it’s doubtful that a what is xbox game pass viewer would perceive them to be related in any way, shape or form. Okay, that was so easy that it was a no-brainer, right? Alright, let’s move on to an example where caseno email list you literally can’t miss the similarities between elements.
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Below we have
There are actually both differences a arities in this image, but they are likely not readily apparent. The average ld look at the above elements and categorize them based on their shape. Naturally, you’d have to say that the squares and the circles were, respectively, related to each other.