What exactly makes a good Christmas commercial ? Which advertising techniques appeal to our brain? Based on more than 100 tested Christmas commercials! Unravel has plenty of insights into which ingredients work well and which don’t. In this blog! we list the 5 core principles of effective Christmas commercials.
1. The brain loves stories
Christmas is a reason for many brands to go all out. Commercials are often narrative and may also last a bit longer country email list the usual commercial length (to what extent that is effective you can read later in this blog). Many supermarkets and lotteries end the year with a story.
In terms of creative approach! narrative commercials indeed prove to be an effective strategy. Both for commercials in general and for Christmas commercials in particular! it is true that they evoke significantly more engagement in the brain. Advertisers also feel this intuitively: storylines are the carriers of telegram can be set up in groups and emotion.
Firstly! this is strongly related to memory formation! and thus increases the chance that one will remember the commercial later. An interesting side effect is that commercials with a lot of engagement in the brain encourage engagement in real life: they are talked about more! both online and offline. Beneficial for brands that want to leave an indelible impression.
However! a story-driven commercial alone is not enough. Because although antigua and barbuda business directory with a storyline generally have an advantage over their more informative counterparts! the effectiveness can vary considerably. If we look at the top 20 every year! the three winners are always story-driven! but there are also regularly narrative commercials dangling at the bottom of the list.
How is that possible?
Many stories are not unique. They are yet another retelling of the lonely person who is unexpectedly warmly welcomed by a concerned neighbor or family member at Christmas. There is simply a lack of mental hooks for the brain to give the expression a unique place.
A storyline needs unique environments! objects and/or characters. This makes it easy for the brain to remember the story! without commercials getting tangled in a jumble of questionable quality.