It is important! to remember that the formulation of the key benefit of the product is not only a directive for marketing communications, but! also for telegram number database employees and the settings of all business processes of the company. Everything should work within the organization to support the value proposition. Given the scale of influence of this marketing message, it is important to get feedback in advance to understand whether it was possible to convey in it what benefit the product brings. And only how to build a career if you are a copywriter after successful testing can you begin to implement the value proposition.
Testing your value proposition
So, if you have the wording ready, how do you test it? Below are some guidelines to help you test your value proposition in a comprehensive manner.
Step 1. Self-control and work on mistakes
a) First of all, you need to make sure that the value proposition is comprehensive. It should describe the customer’s need, how the product solves it, what makes the offer unique compared to competitors, and what audience the benefit is aimed at.
b) To check the clarity of the wording, you should ask yourself the question: will people who are not familiar with the product understand it on the first reading?
>>>c) Once again, it is worth checking whether the value proposition emphasizes the benefit to the consumer, and does not describe the product’s features. The difference between one and the other is that the former talks about what a person gets or feels, and the latter talks about what the product itself is.
d) It is necessary to dating data exclude professional jargon and complex terms that may not be understood by the target audience.
Step 2. Testing on the target audience
At this stage, it is not necessary to use all of the recommendations listed below, but use them as appropriate.