Email open rates vary from one industry to another, so it’s important to base your ideal open rate on averages in your industry.
In terms of company size, companies 50+ have the highest open rates (23%), while companies 11-25 have the lowest email open rates at 20.92%. This information is based on a MailChimp study that scanned hundreds of millions of email campaigns.
10 Tactics to Create Emails with Higher Open Rates
Here are some tactics to increase your email open rates:
1. Add the sender name
According to email behavior how to access tiktok live streams again studies , certain recipient behaviors and perceptions have been found to influence email open rates.
64% of survey respondents said the sender name is the reason they open an email.
So why is the sender’s name important?
The sender name serves as your brand recognition. At a glance, your recipients can tell whether an email is worth opening based on where it comes from. Missing it will cause such recipients to ignore your emails.
Often, the sender name is a company name, individual name, or a combination of the two.
2. Include the recipient name when writing email subject lines
Emails that include the reverse osmosis is suitable for both industry recipient’s name in the subject line have higher click-through rates than emails that don’t, so any email marketer knows the importance of including the recipient’s name in your email subject line.
Some emails are sent in bulk and addressed to a group of people. However, being careless about how you do this can cost you future open rates, so avoid words like “many of you, all of you.”
3. Use 6-10 words to write catchy subject lines
A study by Retention Science found that, on average, subject lines of 6-10 words had the highest open rates, while subject lines of 21-25 words had the lowest open rates.
Most email browsers tend business sale lead to cut off email subject lines that are too long. But what if you decide to write a story in your subject line and the email browser cuts it off before your recipient gets to the relevant information? Then, the recipient won’t be able to open the email.
Currently, 55% of emails are opened on a mobile device, which has a smaller screen size than a desktop or laptop. For example, the Samsung Galaxy S4 displays a maximum of 33 characters in portrait mode. With this in mind, you should avoid writing a long subject line.
The human attention span is less than 8 seconds. This means you need to convince your recipient to open your email within those seconds.