Choose a specific and defined theme with the social media ambassador team. Preferably a leading conference or event that the organization is (co-)organizer of or to which employees contribute.
Create a social media plan. Keep it manageable and practical. It is a testing ground, new zealand phone number library so dare to make clear choices in the objectives, target groups and channels to be used.
preferably a web care team member (from communications) plus a content expert/social media ambassador.
Keep the test garden small and manageable,
A don’t turn it into a communication project. Encourage experimentation.
Conduct an evaluation with the ambassador team; use available statistics modules and provide social media reporting. Celebrate successes, learn from experiences.
Share experiences, results and concrete examples with other colleagues and management. This is educational for the organization and inspires.
Tip 5. Practice what you preach as a communications professional.
The communication team (or individual colleagues in the communication department) 13 content promotion proven formulas to greatly. plays a central role in stimulating, facilitating and organising social media ambassadorship. If communication professionals themselves make an active contribution to this, colleagues will be more likely to take action (and stay there). They will mainly respond to what you do, and much less to what you say.
Participate as a social media ambassador
A make sure you are visible on your own personal accounts (in addition to your work for the caseno email list corporate accounts).
Gain flying hours and ensure you are proficient on the social media platforms your organization is active on.
Work on a good online reputation in your field and make a plan for that.Appoint two employees
Connect online with communication colleagues and experts. Make sure you have easy access to knowledge for your organization.
Make active contact: inform, respond and stimulate. Share interesting knowledge about your field via social media; this way you act as a source of inspiration for the ambassador team.