You’ll want to see where your competitors are building their reputation, what terms they’re ranking for in the SERPs, and where they’re being linked to as an authority Analyze the competition.
Start with a complete competitor website analysis . This includes everything from their domain name, blog design, and published content to their on-page and off-page SEO strategies.
Of course, today we are focusing on getting the best backlinks.
Step 3: Self-study and identify your USP
You may run a great website and chinese overseas asia database you know exactly what your niche is.
But knowing the niche is not enough.
Your niche might be email marketing—but there are many other websites out there in the same niche. And they’re not all the same. To be competitive, you need to have a unique approach , or sub-niche .
If you are targeting niche backlinks, you need to be able to answer the question:
“What is my niche approach with this website?”
What specific topics are you focusing on? Write more about “email marketing for nonprofits,” “email marketing for lawyers,” or “automated email marketing.”
It is clear that each of these angles will bring different topics of conversation, appeal to different audiences, and sell different products or services.
As a result, your goal in niche link building is to target exactly the right audience. In the example cases above, you’d want to target nonprofits, lawyers, and busy marketers desperately needing to automate things, respectively.
It all comes down to having a clear vision for your product/service and distilling it into your unique selling proposition, or USP . Take some time to develop your USP before you really start link building. You need to build links that showcase your USP and appeal to the audience for whom the USP would be most appealing.
Alright! You know your competitors, your audience, and your own USP. You’re ready to build your niche backlinks.
The following strategies are designed for link building in niche industries.
I’ve labeled each as Outreach First (which involves research and outreach before content creation) or Content First (which involves content creation before targeting and outreach).
There’s also a quick summary of each strategy so you can see at a glance if it’s a good option for you, since I know you’re busy.
1. Broken link building in your niche
Type: Content First
Summary: You actively search for broken benefits of pipeline in sales links that can be updated with links to your content and then contact the webmaster about them.
Broken link building is a potentially low-effort technique that can work well in any niche and generate good backlinks.
The functionality is simple:
- Search the web for content in your niche that is similar to what you write about (or what a competitor writes about).
- Once you find interesting pages, look for broken links in the text.
- Any broken link that you could effectively replace with a link to one of your resources is a potentially great backlink.
- Contact the webmaster by email and ask if you can replace their old broken link with your fresh content.
I define this as potentially low-effort because you may or may not have the correct replacement content available when you find the broken link.
If you have the right content at hand, it’s a breeze.
If you don’t, you’ll need to put in the effort betting email list to create that great content before contacting the webmaster. I would only proceed with this if the content is valuable to you even without the backlink, as the webmaster may not update the broken link upon your request.
You can apply the same technique to broken backlinks pointing to your website to win them back.