There are reports account to optimize that address a specific objective in Social Media or other aspects that are also important to evaluate on these platforms.
However, for a clearer view, here are the types of social media reports you could be creating next.
Follower growth
When your boss or client looks at your followers, they can draw many bulk sms spain conclusions: popularity, reach, brand awareness, etc. And each one is valid.
People follow social media profiles for a variety of reasons, some to receive content from that profile, others to show their affiliation with the brand.
As you increase your social media following, your influence becomes a this is very worrying! 44% of salespeople have an 80% chance of not closing a sale little broader, both in the number of people you’ll potentially reach and in the perceptions others have of you.
A growth report is a great way to capture both of these ideas.
How to create the report:
The free version account to optimize f TwitterCounter shows you your follower burkina faso business directory statistics, how the number changes daily, your average daily number of new followers, and your projections for the coming week.
You can take this information directly and put it into your report.
Influencer Report
Sometimes, it’s really great to know that someone big or influential is following you. In the long run, it’s probably just a vanity stunt, but it’s still a fun occasion to celebrate and, perhaps, share with your boss or client.
The practical value of having influencers among your followers is that any social media update has a chance to take off in a big way.
And the influencers in your tribe are great social proof to let others see that important users take you seriously.
To identify influencers on Twitter, Followerwonk and SocialRank are some of the few tools that can help identify influential followers.
Sign up for any of these websites, connect your accounts (Followerwonk focuses on Twitter, SocialRank focuses on Twitter, and coming soon, Instagram), locate the followers with the largest following, and add them to your report.
Operational reports
Audience growth rates, impressions, clicks—operational reporting is for the doers.
They are a key resource because they provide relevant data to the people who actually run social media and marketing campaigns.
Think about the account to optimize marketers who manage campaigns day in and day out. They need real-time information to make adjustments and decisions at the speed of their clients.
If a certain topic generates more engagement than another, they need to know it, and know it quickly.
In addition to managing tactics and strategy, operational data can be packaged to keep executives informed about a campaign’s progress.
Reports can tell the story behind why (or why not) a social media initiative achieved its goals.
Insights Reports
Making sense of operational data is great, but there’s often so much of it that it’s difficult for managers to analyze it and derive insights to drive positive change.
That’s why it’s important for a team to look at data more holistically and use it to tell a story based on metrics like conversion rate, customer satisfaction rate, and net promoter score.