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Marketing Basics
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Time and frequency of dispatch
Segmentation takes this to the next level. By dividing your mailing list into groups based on demographics, buying behavior, or
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Interactive and innovative elements
Visual design plays a huge role in how readers experience your email. Colors draw attention and reinforce your brand identity,
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Every advertisement is unique
Commercials are shot on one of two types of lenses. On the one hand, there are ‘normal’ spherical lenses. These
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The ideal length?
The king of the sensational storyline is the Staatsloterij. Although their stories can often be summarized simply and concisely, they
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Being unique is difficult, but essential
What exactly makes a good Christmas commercial ? Which advertising techniques appeal to our brain? Based on more than 100
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Conversion rates show whether your readers are taking action
Testing and improving Testing and improving your emails is one of the best ways to make your campaigns successful. A/B
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Study your persona and their goals
Step by step guide to mapping the purchasing journey It is always worth remembering that! although there are some free
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Middle of the funnel leads
The sales funnel is a marketing tool for strategically analyzing this path and! thus! defining the most coherent actions for
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The difference between the buying journey and the sales funnel
Lead Continuing with the toothache example, after the analysis, the dentist presents a treatment plan, and the client decides
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What about e-commerce?
Digital marketing is there to promote benefits! fulfill its role of taking advantage of digital trends and developing increasingly innovative
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Invest in Influencer Marketing
This is a marketing strategy that is currently being widely used by many brands. It involves using digital influencers to