The study also AI could drive nearly half (46%) of spending. In Australia, the forecast is for that to rise to 55 per cent over the same period. In Germany it is estimat at 46%, while in the UK it is 39%.
“As AIinfluenc purchasing behaviors continue to evolve, businesses must navigate consumers’
lovehate attitudes toward AI,” said Ravi Kumar S. , CEO of Cognizant . “Businesses are balancing the
ne for convenience with the ne for control and special lead trust. Understanding these attitudes is critical to
developing AI solutions that not only increase convenience but also build confidence in the full
potential of how AI can reimagine the customer experience and unlock tremendous value.”
To provide the findings, Cognizant and Oxford Economics studi historical patterns of technology
adoption among consumers across different demographic categories and segment them into different groups bas on behavioral dynamics.
These groups were then compar to a survey profile of 8,400 respondents
Focusing on their openness to using AI in their purchasing experience. The study found that 75% of
respondents said they were frustrat with the current buying process, showing AI’s transformative
potential to reshape three key stages of the buying process in the coming years: learning (when consumers learn about new products), buying (when consumers make a purchase), and using (when consumers use the product):
Consumers feel most comfortable using AI during the exploratory phase (learning phase) of making a
purchase decision . Among consumers of all age groups, 47% said they would be happy to use AI to
help select products and services. At this stage, AIdriven search tools, personaliz recommendations,
and virtual assistants can become important tools in the discovery and evaluation phases of the
consumer journey. Tech companies are 10 tactics to create emails with higher open rates already building these capabilities into their consumerfacing toolsets, making it easier for consumers to use AI to gather information and filter options.
During the decisionmaking stage (purchase stage), consumers are more hesitant
At this stage, consumers express concerns about the safety and trust in the use of AI. Research shows
that 75% of consumers are unlikely to allow philippines numbers AI to automatically reorder or pay for highticket items
without their direct authorization. Additionally, only 16% of people ag 55 and over feel comfortable using AI at this stage (compar to 33% of those ag 18–44) The study also.