Natura is one of our examples for this type of content. Through the opinion of a user of the brand’s product, it manages to attract the attention of other interested people who want to know the effectiveness of the cosmetic.
nature
Obviously, influencers with a lot of fans and followers may not be suitable for this type of partnership. However, depending on the product or service your brand offers, it may be worth reaching out and extending an invitation.
Hosting or participating in events is a great way to increase your brand awareness , but it’s also how google’s algorithm update will impact you in july 2021 way to encourage User Generated Content.
If it’s an in-person event, you can create special areas to encourage people to take photos and post them on social media using the event hashtag .
In 2019, Cup Noodles set up a booth at the CCXP
(Comic-Con Experience) trade show in São Paulo, which in addition to games, offered a fun space for people to take photos and record videos. To win prizes and a warm Cup Noodles, you had to post the photos with the brand’s hashtag on social media.
Through this action, the brand not only engaged fair participants, but also encouraged UGC content on be numbers internet, reaching many people through photos and videos that participants shared on social media.
cup noodles ccxp
Repost photos and videos
It’s no use just creating events or campaigns to ask people to post UGC content for your brand. You need to reward admitad works with a diverse for doing so, as this is the only way to keep them engaged and active in the action, as well as encouraging others to join in as well.
The reward doesn’t always have to be something physical, like a gift, for example. Most of the time, people are even happier when the brand responds to them in some way, whether it’s commenting on photos or reposting the content on their official profile.
But here’s a very important tip: give due credit for any images or content generated by users and customers in your reposts. After all, this is not only fair, but it’s also a way of thanking your audience for their participation.