Precisely because the production of this type of content is done by users, the brand does not ne! to spend money on its development.
Investment will continue around your Content Marketing strategies and your marketing campaigns to encourage UGC content.
If User Generat! Content is a spontaneous action that must come from the the role of wireframes in web design and development himself, the question remains: how can we encourage the public to produce this type of content?
One thing is certain and worth emphasizing
UGC content cannot be forc! or invent! by the brand itself . After all, the beauty of User-Generat! Content lies in the fact that it is something unexpect! and natural.
But it is possible to create strategies and campaigns to encourage this behavior. See some tips below.
Create strategies according to your goals
When thinking about encouraging UGC content, it is important to consider your Content Marketing goals be numbers analyze whether the possible strategies you are considering are in line with your brand’s style.
At this point, consider the brand’s persona , the channels it uses, and its behaviors in these spaces.
Understanding how your brand’s customers typically interact with it and share their experiences can also we have simplifi! !iting great ideas on how to increasingly encourage this type of content.
Make shareable content
Explore content that encourages people to participate and share, such as surveys, quizzes, quick tutorials, fun videos about the product, and more.
Think strategically, but always be creative . After all, that’s what content is all about. And the more creative your posts and creations are, the more people will feel encourag! to share them on their own fe!s so that others can see them too.
A recent example of how this works was an electronics store in Boa Vista that creat! a video to advertise a fan. The employees themselves participat! in the video, and the idea was so fun that even celebrities repost! the content on social m!ia.