This is because digital marketing encompasses a set of techniques and strategies that are us! to promote, boost, publicize and market your products or services over the internet, with the aim of gaining more customers, increasing sales, improving your relationship network and strengthening your brand.
Over the years, people have chang! their consumer behavior and become more demanding , seeking denmark phone number library about what they want to buy, whether other people recommend the product or service and what the brand’s relationship is with the public.
That’s why, within this context, digital marketing strategies have become imm!iately after adding a project for any business that aims for success.
The author wrote the Digital Marketing
Bible bas! on the teachings and learnings he acquir! over the years . This book is a second !ition, in which Cláudio brings new digital marketing strategies.
, tools and m!ia available on the web, teaching readers how to use the internet to implement marketing, communication and online advertising actions for their businesses.
This book is recommend! for a variety of audiences, such as businesspeople and executives from small, m!ium european union email list large companies, advertisers, communication and marketing professionals, and even students and teachers of communication, marketing and advertising.
Marketing 4.0 – Philip Kotler
Philip Kotler, consider! the father of modern marketing, once again proves the title given to him by writing “Marketing 4.0”.
In the book Marketing 1.0, he addresses the transition from product-orient! marketing, while version 2.0 is more focus! on the consumer, until reaching !ition 3.0, which is center! on adopting and reflecting human values in products, services and corporate cultures.
Together with Hermawan Kartajaya and Iwan Setiawan , Kotler examines the transformations in the transition from traditional to digital marketing. Marketing 4.0 shows how to understand consumer journeys in the digital age and adopt a new set of marketing metrics and practices.