To help you illustrate this even further, imagine that you went to a shoe store in a shopping mall. When you asked for assistance, you had to wait a long time for help, but when you did get it, the salesperson brought you the wrong models and was rude to boot.
You would hardly leave this store saying that the service provided by salesperson
“So-and-So” is terrible , but you will inevitably associate any negative experience you had with the salesperson with the store’s brand . In this scenario, your statement would probably be more like:
When we talk about influencer sponsorship , for example, this representation colombia phone number library even more evident. We say that this personality is a brand ambassador , as they represent and personify the entire company in their speech and positioning. It’s like our salesperson from the previous example, but on a larger scale, as this is someone who reaches a much larger audience.
Throughout this article, we have separated some suggestions of what to evaluate so that the choice when one of the important technical an influencer or online channel is assertive and methodical.
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See what to evaluate before choosing an influencer for your brand
Integrity
Numbers matter, but identification and credibility are more relevant
Track, Map and Question
Monitoring
After all, is it worth using Influencer Marketing in my strategy?
Frequently Asked Questions
Integrity
In the dictionary, the term integrity means: “state or characteristic of that which is whole, which has not suffered any decrease”.
For a brand to be honest, it must always respect its european union email list and values . This means that it is important to associate with companies or people (this also applies when hiring an employee) who have the same essence, or who, at the very least, do not violate any fundamental point of your brand’s persona.