Nano Influencers: with less than 10 thousand followers, they have a closer and more personal connection with their followers, often reaching specific niches.
What is Influencer Marketing?
Influencer Marketing is a strategy us! by brands that want to take advantage of popularity, reputation and engagement as a way to promote a product or service . This is because these people have a great impact on the customer’s purchasing journey , especially at the moment of decision.
Just like User-Generat! Content (UGC) , digital influencers share experiences they have had with belize phone number library and services. which ends up encouraging people to make a purchase decision.
Unlike UGC content, however, in Influencer Marketing, the company can define how and which products or services it how to choose the right to promote and how this should be done, in addition to other specifications, such as publication days and times, formats and hashtags to be us!.
Despite being a strategy in which it is possible to have more planning and control over how and when the content should happen, participation in the dissemination still generates authenticity and conveys trust to potential customers .
After all, what helps to convince you more? Seeing a celebrity promote a brand or product that we know they were malaysia numbers list to promote, and that, in many cases, they don’t even use in their daily lives? Or seeing someone you follow daily on the internet recommending it while using it in a tutorial video?
Influencers’ work includes creating original and authentic content , such as posting photos, videos, stories, and blogs, often in partnership with brands that hire them to promote products or services. These partnerships may include:
Sponsor! Posts
Sponsor! posts are paid pieces of content that an influencer creates specifically to highlight and promote a product or service. These posts can come in a variety of forms, including photos, videos, or text, and are often tagg! with hashtags like #ad or #sponsor! to indicate that it’s a commercial partnership.